WiV Technology, the blockchain-based wine provenance trading technology, is delighted to welcome Vivek Menon as the Company’s Chief Commercial Officer. Vivek will be responsible for sales team leadership, driving revenue, contribute in product development, as well as general management responsibilities.
Vivek joins the WiV team from GVG / Maison De Luze, one of Bordeaux’s leading negociants for classified growth chateaux, where he served as Commercial Director. He successfully oversaw the revenue and profit growth of a number of markets including Nordics, Japan and the UK.
Vivek also comes to WiV with 15+ years of experience and understanding in luxury goods, customer intelligence, marketing, buying, product development and sales for the wine industry. He has held several management positions at Moet Hennessy, part of LVMH, first with Ruinart and then with the wider group where he ran sales teams.
“I am thrilled to be part of the WiV team. My entire career has been spent in the wine industry and it’s exciting to be joining WiV at a time when innovation and technology are having such a major impact on the wine and spirits trade. As producers and wine businesses connect their supply chains more, I look forward to continuing to provide WiV’s unique “best of breed” blockchain-network solutions to its current and future customers.”
Tommy Nordam Jensen, WiV Technology CEO, states “We are very excited to welcome Vivek to our team at WiV. With his expertise and experience, Vivek will bring in thought leadership and a great network in the wine industry into our company and we look forward to developing WiV further with him onboard. ”
About WiV Technology
WiV Technology is a blockchain-based trading platform. With offices in London, Oslo and Singapore, WiV will enhance buyer, seller and producer relationships and create a trusted global marketplace. WiV will make it easier for producers and merchants to offer their wines, distributors to know where specific bottles are and buyers to understand the provenance of what they are buying. WiV Technology will be working with producers to tokenize entire vintages of investment grade wine, greatly increasing the volume of wine assets on the platform and ensuring this wine has a digital record of its provenance from the moment that it is bottled.