Helping fine wine find new audiences

There is little doubt that the pandemic has delivered a shattering blow to smaller, specialist vineyards that rely on restaurants and holiday makers for the bulk of their trade. Technology offers an effective remedy however by making wine trading easier, quicker and more transparent. Prior to the pandemic, wine sales had been increasing steadily. New…

Tasting fine wine in the metaverse

Many of us have got used to both working and socialising from home during the pandemic and its various lockdowns. Some wine producers have become adept at leading online tastings and giving people virtual tours of their vineyards and cellars, because it helps consumers connect with a wine. It could be a useful skill if…

NFTs: supercharging wine as an investment

Technology is changing the definition of both money and assets. Cryptocurrencies are now making more headlines than traditional currencies and over the last few months non-fungible tokens (NFTs) have become a massive talking point. Digital money and digital art are fascinating, but the key to an exceptional investment portfolio has always been diversity and balance.…